16 Reasons Why Your Business Needs a Website

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In this article, we are discussing some of the reasons why your business needs a website. There are many reasons for not starting a website and some of them may be, you are thinking that your business is not big enough or you are thinking that your customers are not online yet.

But nowadays everything is becoming online and people are searching for everything on the internet, whether it is the store near them or to purchase online.

Every business owner wants to grow their business. And the Internet offers a great opportunity to grow your business. The number one step towards that is starting a website. Infinitelabz helps businesses to grow online by creating beautiful websites and conducting various online marketing services to businesses.

If you don’t have a website yet, you are losing revenue and reputation. You should understand, that for now you can have enough revenue and clients, but when the younger people will start to be more in the market you will be losing out. So, let’s discuss some of the reasons why your business needs a website.

16 Reasons Why Your Business Needs A Website

Whether your business is small or big, you need a website and here are some of the reasons for that are,

1. Your business is never closed.

The website is open for 24/7/365 which means that your potential customers can visit your website at any point of the day and know about the products and services you are providing. Also, if you have an eCommerce site, then the customers can order products at the time they want.

2. A website is a brochure of your products and services.

The website can act as a brochure of your products and services. Whenever the price and product feature changes, you can update in your site. Also, you can put your products in front of millions of people around the world in real time.

Create a website that features all your products and features at an affordable rate. Contact us right now.

3. You can target a bigger better market.

No matter where you are situated, you can target any people around the world using PPC and social media marketing along with the website.

4.  Your potential clients are online

Yes. People are online, and that doesn’t mean that the only younger generation is using the internet. Almost ¾ of the Earth’s population has access to the internet.

It doesn’t matter if your Business is big or you run a small family business. You should be online, presenting yourself as one of the providers of products or services.

People are more and more looking to do the research on what to buy and more importantly from whom to buy online. If you are not there they’ll simply skip you. You will be left outside.

5. Your Clients expect you to be online

There was an interesting research done in 2016 by Brightlocal, that shows, that clients do expect Businesses to have a website.

80% of participants in the age between 18 – 54 say, that they are more likely to contact a business if the business has a website.

You could be missing a chunk of clients that are looking for your product or services and they can’t find you.

Start a website that will help you to reach towards your potential clients right now.

6. Get New Clients For Your Business

As you can see by now. People are searching for new information online. So they tend to search for solutions to their problem more and more.

With a well-designed website, you can position your company as someone who can provide them with a solution.

This can mean a lot when your potential clients and customer are deciding where they want to buy their next product or service.

Show them that you can solve their problem and that you understand their pain.

There is also an option to implement a “call back button”. This means they can book a call from you in a few minutes. You get a notification and you call them back.

7. You Can Educate Your Clients About Your Brand, Products, and Services

This means that you control what you are saying. You are in charge of your publishing. And what better place can you write about your brand, products, and services than on your own website.

Don’t get me wrong, I don’t mean that you should brag in your posts. Your articles should reflect your business mission, your personality and be valuable to your visitors.

If you can provide value through your website and educate them about your niche they will be more engaged and more likely to become your clients.

A great addition to your blog posts is share buttons for social media. This way your visitors can share your posts and get you even more exposure.

With a blog, you will also improve your communication with your potential and existing clients. Also, you have more influence on visitors and potential clients buying decision, by providing value on your website.

Create a blog now.

8. Showcase Your Work or What Was Accomplished With Your Product or Service

The website presents a great opportunity for you and your business to show what you have already done.

Not only what you have done, but how you or your product helped other people and businesses to solve their problem.

If you are a Photographer you can showcase your photos. Maybe you sell outdoor accessories, you can show how your customers are having fun with your gear.

Whatever your niche, you can showcase your work and how your product or services can help solve your client’s problems.

Create a website that will help you to showcase your products and services.

9.  A Website Builds Your Business Credibility and Legitimacy

Your business can gain instant credibility. Also, if you connect this to the above reason. You are providing your clients with extra information available on your site.

This isn’t only the information on your Company business info, but also other marketing related information. As well as proving yourself as a trustworthy business.

Put all above written in a good structured and a professionally designed website and you will close sales deals more easily.

Your website will show your clients that you mean real business.

If you don’t have it, your potential clients could think you don’t follow the technological progress (even if in reality you are) or worse they’ll think you are in such tough situation that you can’t afford it.

These are things that you don’t want your potential clients to think about your Business.

Years ago it was important that your business had a real physical address.

Today it’s important, that you have a website.

It can look suspicious to your potential customers if your business doesn’t have a website.

10. You Can Improve Your Customer Support

That’s right. You can improve how you help your clients. You can have an online chat, so clients that are on your website can talk to you immediately.

This can also help answer questions from potential clients and can save you time and money.

Have an FAQ page on your website. You know your industry better than anyone. Why wouldn’t you answer frequently asked questions right on your online home?

If you sell services, maybe you can set up a ticketing system, that will help you organize help requests and keep your customer happy. Did I mention you can save a ton of time?

Your website can have a big role in your business, as it can help you to keep providing the best for your business clients.

11. You Will Save Time

Whatever your business is selling, services or products. Your website can answer many questions from your customers.

This can take much time in your busy schedule. Answering questions on your phone or email (of course there will still be emails) this takes time.

But your website is usually the first contact with your potential clients. And if you can answer their questions before they contact your business you can do them a big favor.

The best part as mentioned above it’s always available to provide value to your customers.

The time that you save here, can now be a time that you invest in your business growth and development.

12. Website Can Save You Money

Your website can save you money on printing marketing material. Everything that you would print can now be provided on your website.

And I mean everything.

Do you want to offer discount coupons? No problem, you can offer a discount on your website as a pdf. And get a new subscriber in the process.

Are you planning to have a new catalog? Sure offer it on your website and allow your visitors to download the catalog in pdf format.

You can get a new subscriber and you allow them to view the catalog when they want to and whenever they feel like it.

Also, with the right marketing campaign, you can have targeted audience eyes on your offer in no time.

If you build a large subscriber list you can save money on flyers, brochures, and offers.

If you are wondering how, you can now send your subscribers an offer, flyer or any other material directly to their email.

Start an email marketing campaign right now.

13. Compete With The Big Guys

Okay, you may be thinking, but I can’t compete with them. They have an unlimited amount of resources.

Well, they may have big resources. But people don’t always look at that, and with a well-designed website, that has the right strategy behind it, you can and will mix with the big guys.

If you have a sound strategy and your website isn’t just a quick design you can do it.

Your website can answer questions that big companies’ website doesn’t because they have become too big to realize that.

It’s important that your website is built for your ideal clients (you can have more than one). So it addresses them directly and visitors can relate to your content.

Your website, your rules.

14.  Business Email (info@website.com)

I know, that this can be done with other methods, but it’s usually related to having a website.

You usually buy a domain when you plan to have a website.

This is an important aspect of the business, that many people neglect. The reason is they don’t believe this playing any role when doing business.

But, I can assure you, that it is important. Why? It looks unprofessional if you use a Gmail account.

This is a reason that you might not close the deal of maybe your store isn’t selling as much it could because people think you are not the real deal.

And customers will remember your email easier.

Contact us right now and get a business email for your business at a cheap price.

15. A Website Gives You Another Way To Collect Data About Visitors And Generate New Leads

Okay, now you may think to yourself, why would I do that. It sounds scary. I assure you, that you don’t need to worry.

It’s usually about, what pages are your visitors visiting. What country are they from. Nothing personal should be collected with analytics.

Of course, you can and should also collect emails. This will help you get new subscribers and potential clients.

But you shouldn’t use shady tactics. If you want your visitors to subscribe, you should offer them a value. Maybe you can offer an ebook, or a discount, a free consultation of an article upgrade.

You can also see where your visitors come from. Like, is it an advert (AdWords), or is it from a search engine optimization.

This way you can see what performs better, and where you need to improve.

Collected data can offer you a better insight into your audience. This way you can make better decisions about your marketing and sales.

Your offer can be more personalized and with that in mind, you can reach a more targeted audience.

This means more leads and clients to your business. It also means your website creates measurable results.

16. Online Store Sales Are Growing

A report from eMarketer is revealing that the expenditure in eCommerce is growing and it will continue to grow.

The percentage of eCommerce retail sales in the overall retail sales is increasing yearly. More and more people are buying online because is cheaper and more convenient.

Of course, you shouldn’t be fooled and think that physical stores are going away, they are not.

But you can increase your revenue if you have a physical store and add an online store.

Not only because you will sell more online, but because you will increase sales in your physical store with the help of your eCommerce store.


If you are still wondering why small businesses need a website, I hope you have gotten enough reasons to get your business online.

We Infinitelabz helps our customers to grow online. We can create beautiful websites at an affordable rate. Contact us right now.

Get high quality websites at affordable rate


Bibin Xavier is the CEO of InfiniteLabz. His passions are web design, digital marketing, blogging, VFX etc... He did his MBA in marketing from Marian International Institute Of Management, Kuttikanam.

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