In this article, we are discussing some of the reasons why your business needs a website. There are many reasons for not starting a website and some of them may be, you are thinking that your business is not big enough or you are thinking that your customers are not online yet.
But nowadays everything is becoming online and people are searching for everything on the internet, whether it is the store near them or to purchase online.
Every business owner wants to grow their business. And the Internet offers a great opportunity to grow your business. The number one step towards that is starting a website. Infinitelabz helps businesses to grow online by creating beautiful websites and conducting various online marketing services to businesses.
If you don’t have a website yet, you are losing revenue and reputation. You should understand, that for now you can have enough revenue and clients, but when the younger people will start to be more in the market you will be losing out. So, let’s discuss some of the reasons why your business needs a website.
16 Reasons Why Your Business Needs A Website
Whether your business is small or big, you need a website and here are some of the reasons for that are,
1. Your business is never closed.
The website is open for 24/7/365 which means that your potential customers can visit your website at any point of the day and know about the products and services you are providing. Also, if you have an eCommerce site, then the customers can order products at the time they want.
2. A website is a brochure of your products and services.
The website can act as a brochure of your products and services. Whenever the price and product feature changes, you can update in your site. Also, you can put your products in front of millions of people around the world in real time.
Yes. People are online, and that doesn’t mean that the only younger generation is using the internet. Almost ¾ of the Earth’s population has access to the internet.
It doesn’t matter if your Business is big or you run a small family business. You should be online, presenting yourself as one of the providers of products or services.
People are more and more looking to do the research on what to buy and more importantly from whom to buy online. If you are not there they’ll simply skip you. You will be left outside.
5. Your Clients expect you to be online
There was an interesting research done in 2016 by Brightlocal, that shows, that clients do expect Businesses to have a website.
80% of participants in the age between 18 – 54 say, that they are more likely to contact a business if the business has a website.
You could be missing a chunk of clients that are looking for your product or services and they can’t find you.
Start a website that will help you to reach towards your potential clients right now.
6. Get New Clients For Your Business
As you can see by now. People are searching for new information online. So they tend to search for solutions to their problem more and more.
With a well-designed website, you can position your company as someone who can provide them with a solution.
This can mean a lot when your potential clients and customer are deciding where they want to buy their next product or service.
Show them that you can solve their problem and that you understand their pain.
There is also an option to implement a “call back button”. This means they can book a call from you in a few minutes. You get a notification and you call them back.
7. You Can Educate Your Clients About Your Brand, Products, and Services
This means that you control what you are saying. You are in charge of your publishing. And what better place can you write about your brand, products, and services than on your own website.
Don’t get me wrong, I don’t mean that you should brag in your posts. Your articles should reflect your business mission, your personality and be valuable to your visitors.
If you can provide value through your website and educate them about your niche they will be more engaged and more likely to become your clients.
A great addition to your blog posts is share buttons for social media. This way your visitors can share your posts and get you even more exposure.
With a blog, you will also improve your communication with your potential and existing clients. Also, you have more influence on visitors and potential clients buying decision, by providing value on your website.
9. A Website Builds Your Business Credibility and Legitimacy
Your business can gain instant credibility. Also, if you connect this to the above reason. You are providing your clients with extra information available on your site.
This isn’t only the information on your Company business info, but also other marketing related information. As well as proving yourself as a trustworthy business.
Put all above written in a good structured and a professionally designed website and you will close sales deals more easily.
Your website will show your clients that you mean real business.
If you don’t have it, your potential clients could think you don’t follow the technological progress (even if in reality you are) or worse they’ll think you are in such tough situation that you can’t afford it.
These are things that you don’t want your potential clients to think about your Business.
Years ago it was important that your business had a real physical address.